/* ==========================================================================
   Juan Balza — juanbalza.com
   Consultor de marketing y mentor de negocios
   ========================================================================== */

:root {
  --white: #ffffff;
  --cream: #fbf6ee;
  --ink-900: #111111;
  --ink-700: #2b2b2b;
  --ink-500: #5c5c5c;
  --ink-300: #9a9a9a;
  --ink-150: #e6e3dd;
  --carbon: #0a0a0a;
  --carbon-soft: #1a1a1a;
  --on-dark: #f5f2ec;
  --on-dark-muted: #b9b6b0;
  --accent: #f5c518;
  --accent-ink: #1a1400;

  --font-display: 'Anton', 'Arial Narrow', sans-serif;
  --font-body: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;

  --container: 1180px;
  --container-narrow: 720px;
  --margin-page: clamp(20px, 5vw, 64px);

  --radius: 4px;
}

* { box-sizing: border-box; }

html { scroll-behavior: smooth; }

body {
  margin: 0;
  background: var(--white);
  color: var(--ink-900);
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

a { color: inherit; text-decoration: none; }

.wrap {
  max-width: var(--container);
  margin: 0 auto;
  padding-left: var(--margin-page);
  padding-right: var(--margin-page);
}

.wrap-narrow {
  max-width: var(--container-narrow);
  margin: 0 auto;
  padding-left: var(--margin-page);
  padding-right: var(--margin-page);
}

h1, h2, h3, h4 {
  font-family: var(--font-display);
  text-transform: uppercase;
  font-weight: 400;
  letter-spacing: 0.2px;
  line-height: 1.02;
  margin: 0;
}

p { margin: 0; }

.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-500);
}
.eyebrow::before {
  content: '';
  width: 8px;
  height: 8px;
  background: var(--accent);
  border-radius: 50%;
  flex: none;
}
.eyebrow.on-dark { color: var(--on-dark-muted); }

.highlight {
  background: linear-gradient(transparent 62%, var(--accent) 0);
  padding: 0 2px;
}

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 15px;
  padding: 14px 26px;
  border-radius: var(--radius);
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform .15s ease, background .15s ease, color .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-accent { background: var(--accent); color: var(--accent-ink); }
.btn-accent:hover { background: #ffd23f; }
.btn-dark { background: var(--carbon); color: var(--on-dark); }
.btn-dark:hover { background: #000; }
.btn-outline { border-color: var(--ink-900); color: var(--ink-900); background: transparent; }
.btn-outline:hover { background: var(--ink-900); color: var(--white); }
.btn-outline-dark { border-color: var(--on-dark-muted); color: var(--on-dark); background: transparent; }
.btn-outline-dark:hover { border-color: var(--on-dark); background: rgba(255,255,255,.06); }

/* ---------- header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(255,255,255,.92);
  backdrop-filter: saturate(180%) blur(8px);
  border-bottom: 1px solid var(--ink-150);
}
.site-header .wrap {
  display: flex;
  align-items: center;
  gap: 36px;
  padding-top: 14px;
  padding-bottom: 14px;
}
.logo-mark { height: 22px; width: auto; }
.site-header .wrap > a:first-child { flex-shrink: 0; }
.site-nav { display: flex; align-items: center; margin-left: auto; }
.site-nav-links { display: flex; align-items: center; gap: 28px; }
.site-nav a {
  font-size: 12.5px;
  font-weight: 800;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding-bottom: 3px;
  border-bottom: 2px solid transparent;
}
.site-nav a:hover { border-color: var(--accent); }
.nav-toggle {
  display: none;
  align-items: center;
  justify-content: center;
  width: 40px;
  height: 40px;
  padding: 0;
  border: 1px solid var(--ink-150);
  border-radius: var(--radius);
  background: var(--white);
  color: var(--ink-900);
  cursor: pointer;
  margin-left: 12px;
}

@media (max-width: 760px) {
  .site-header .wrap { position: relative; gap: 10px; padding-left: 16px; padding-right: 16px; }
  .site-nav { margin-left: auto; flex: none; }
  .nav-toggle { display: flex; }
  .site-header .btn-dark { padding: 10px 16px; font-size: 13px; white-space: nowrap; }
  .site-nav-links {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: flex-start;
    gap: 2px;
    background: var(--white);
    border-bottom: 1px solid var(--ink-150);
    box-shadow: 0 12px 24px rgba(0,0,0,.08);
    padding: 10px var(--margin-page) 18px;
  }
  .site-nav-links.open { display: flex; }
  .site-nav-links a {
    width: 100%;
    padding: 12px 0;
    border-bottom: 1px solid var(--ink-150);
  }
  .site-nav-links a:last-child { border-bottom: none; }
}

/* ---------- hero ---------- */
.hero {
  position: relative;
  overflow: hidden;
  background: var(--carbon);
  color: var(--on-dark);
  display: flex;
  flex-direction: column;
  min-height: min(860px, 94vh);
}
.hero-ghosttext {
  position: absolute;
  inset: -10% 0 auto 0;
  z-index: 0;
  pointer-events: none;
  white-space: nowrap;
  transform: rotate(-4deg);
  transform-origin: left top;
}
.hero-ghosttext span {
  display: block;
  font-family: var(--font-display);
  text-transform: uppercase;
  font-size: clamp(90px, 13vw, 190px);
  line-height: 1;
  letter-spacing: 0.01em;
  color: rgba(255,255,255,.05);
}
.hero-grid {
  position: relative;
  z-index: 1;
  flex: 1;
  display: grid;
  grid-template-columns: minmax(300px, 42%) 1fr;
  align-items: stretch;
}
.hero-visual {
  position: relative;
  min-height: 420px;
}
.hero-stripe,
.hero-stripe-outline {
  position: absolute;
  top: -6%;
  bottom: -6%;
  left: -18%;
  width: 78%;
  z-index: 0;
}
.hero-stripe {
  background: var(--accent);
  clip-path: polygon(0 0, 100% 0, 72% 100%, 0% 100%);
}
.hero-stripe-outline {
  left: 4%;
  width: 62%;
  border: 1.5px solid rgba(245,197,24,.45);
  clip-path: polygon(0 0, 100% 0, 68% 100%, 0% 100%);
  background: transparent;
}
.hero-photo-cut {
  position: absolute;
  right: -2%;
  bottom: 0;
  left: auto;
  height: 90%;
  width: auto;
  max-width: none;
  z-index: 2;
  filter: drop-shadow(0 26px 34px rgba(0,0,0,.5));
}
.hero-visual .hero-badge {
  position: absolute;
  right: 4%;
  bottom: 10%;
  z-index: 3;
  background: var(--carbon);
  color: var(--on-dark);
  font-size: 11.5px;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  padding: 10px 14px;
  border-radius: 3px;
  transform: rotate(-2deg);
  box-shadow: 0 6px 18px rgba(0,0,0,.35);
  border: 1px solid rgba(255,255,255,.1);
}
.hero-content {
  position: relative;
  z-index: 3;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 56px var(--margin-page) 48px 28px;
}
.hero-brandrow { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.hero-wordmark { height: 26px; width: auto; filter: brightness(0) invert(1); }
.hero-brandtag {
  font-family: var(--font-display);
  text-transform: uppercase;
  letter-spacing: 0.05em;
  font-size: 12px;
  background: var(--accent);
  color: var(--accent-ink);
  padding: 6px 10px;
  border-radius: 3px;
  transform: rotate(-2deg);
}
.hero-divider { width: 56px; height: 3px; background: var(--accent); margin: 24px 0 26px; border-radius: 2px; }
.hero h1 {
  color: var(--on-dark);
  font-size: clamp(40px, 5.6vw, 74px);
}
.hero-lede {
  margin-top: 22px;
  font-size: 18px;
  color: var(--on-dark);
  max-width: 46ch;
}
.hero-copy {
  margin-top: 18px;
  font-size: 15.5px;
  color: var(--on-dark-muted);
  max-width: 52ch;
  line-height: 1.7;
}
.hero-ctas { display: flex; gap: 14px; margin-top: 30px; flex-wrap: wrap; }
.hero-stats {
  display: flex;
  gap: 40px;
  margin-top: 40px;
  padding-top: 22px;
  border-top: 1px solid rgba(255,255,255,.14);
  flex-wrap: wrap;
}
.hero-stats .num {
  font-family: var(--font-display);
  font-size: 32px;
  color: var(--accent);
}
.hero-stats .lbl {
  font-size: 12.5px;
  color: var(--on-dark-muted);
  max-width: 18ch;
  margin-top: 4px;
}

@media (max-width: 960px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { min-height: 380px; }
  .hero-photo-cut { right: auto; left: 50%; transform: translateX(-50%); height: 96%; }
  .hero-content { padding: 40px var(--margin-page) 48px; }
}

@media (max-width: 540px) {
  .hero-visual { min-height: 300px; }
  .hero-photo-cut { height: 92%; }
  .hero-ghosttext { display: none; }
  .hero-stats { gap: 24px; }
}

/* ---------- audience / intro band ---------- */
.audience {
  background: var(--white);
  border-top: 1px solid var(--ink-150);
  padding: 56px 0;
}
.audience h2 { font-size: clamp(26px, 3vw, 38px); max-width: 22ch; }
.audience-grid {
  margin-top: 32px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
}
.audience-item {
  border-top: 3px solid var(--accent);
  padding-top: 16px;
}
.audience-item h3 {
  font-size: 18px;
  text-transform: none;
  font-family: var(--font-body);
  font-weight: 800;
}
.audience-item p {
  margin-top: 8px;
  font-size: 14.5px;
  color: var(--ink-500);
  line-height: 1.6;
}
@media (max-width: 760px) { .audience-grid { grid-template-columns: 1fr; } }

/* ---------- CONEX (dark) ---------- */
.conex {
  background: var(--carbon);
  color: var(--on-dark);
  position: relative;
  overflow: hidden;
  padding: 72px 0;
}
.conex-glow {
  position: absolute;
  right: -60px;
  top: -80px;
  width: 420px;
  height: 420px;
  background: radial-gradient(closest-side, var(--accent), transparent 72%);
  opacity: .18;
  pointer-events: none;
}
.conex-head {
  display: flex;
  align-items: flex-end;
  gap: 20px;
  flex-wrap: wrap;
  margin-top: 18px;
  position: relative;
}
.conex h2 {
  font-size: clamp(30px, 4vw, 50px);
  max-width: 16ch;
}
.conex-sticker {
  background: var(--accent);
  color: var(--accent-ink);
  font-family: var(--font-display);
  font-size: 15px;
  letter-spacing: .06em;
  padding: 8px 14px;
  border-radius: 3px;
  transform: rotate(-3deg);
  margin-bottom: 10px;
}
.conex-intro {
  margin-top: 18px;
  color: var(--on-dark-muted);
  max-width: 60ch;
  font-size: 15.5px;
  line-height: 1.7;
  position: relative;
}
.conex-steps {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 28px;
  margin-top: 48px;
  position: relative;
}
.conex-step { border-top: 3px solid var(--accent); padding-top: 20px; }
.conex-step .n {
  font-family: var(--font-display);
  font-size: 40px;
  color: var(--cream);
  opacity: .5;
}
.conex-step h3 {
  font-size: 24px;
  margin-top: 12px;
}
.conex-step p {
  margin-top: 10px;
  font-size: 14.5px;
  color: var(--on-dark-muted);
  max-width: 30ch;
  line-height: 1.65;
}
.conex-cta { margin-top: 44px; position: relative; }
@media (max-width: 760px) { .conex-steps { grid-template-columns: 1fr; } }

/* ---------- content grid ---------- */
.content-section { padding: 72px 0; border-top: 1px solid var(--ink-150); }
.content-section h2 { font-size: clamp(26px, 3.4vw, 42px); margin-top: 14px; }
.content-tabs {
  display: flex;
  gap: 8px;
  margin-top: 28px;
  flex-wrap: wrap;
}
.tab-btn {
  font-size: 12.5px;
  font-weight: 800;
  letter-spacing: .05em;
  text-transform: uppercase;
  padding: 9px 16px;
  border-radius: 999px;
  border: 1px solid var(--ink-150);
  background: var(--white);
  cursor: pointer;
}
.tab-btn[aria-selected="true"] { background: var(--ink-900); color: var(--white); border-color: var(--ink-900); }
.card-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 22px;
  margin-top: 28px;
}
.post-card {
  border: 1px solid var(--ink-150);
  border-radius: 6px;
  overflow: hidden;
}
.post-card .thumb {
  aspect-ratio: 4/3;
  background: var(--ink-150);
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--ink-300);
  font-size: 12px;
  letter-spacing: .08em;
  text-transform: uppercase;
}
.post-card .body { padding: 20px; }
.badge {
  display: inline-block;
  font-size: 10.5px;
  font-weight: 800;
  letter-spacing: .06em;
  text-transform: uppercase;
  padding: 4px 9px;
  border-radius: 999px;
  background: var(--accent);
  color: var(--accent-ink);
}
.badge.blue { background: #2f6fed; color: #fff; }
.badge.red { background: #e0392b; color: #fff; }
.post-card h4 {
  font-size: 19px;
  line-height: 1.12;
  margin-top: 12px;
  text-transform: uppercase;
}
.post-tags { display: flex; gap: 8px; margin-top: 14px; flex-wrap: wrap; }
.post-tags span {
  font-size: 11px;
  color: var(--ink-500);
  border: 1px solid var(--ink-150);
  padding: 3px 9px;
  border-radius: 999px;
}
.quote-card {
  background: var(--carbon);
  color: var(--on-dark);
  border-radius: 6px;
  padding: 26px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}
.quote-card .lbl {
  font-size: 11px;
  letter-spacing: .1em;
  color: var(--on-dark-muted);
  text-transform: uppercase;
}
.quote-card blockquote {
  margin: 14px 0 0;
  font-family: var(--font-display);
  font-size: 22px;
  line-height: 1.2;
  text-transform: uppercase;
}
@media (max-width: 900px) { .card-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 620px) { .card-grid { grid-template-columns: 1fr; } }

/* ---------- about (cream — used once, deliberately) ---------- */
.about {
  background: var(--cream);
  padding: 72px 0;
}
.about .wrap { display: grid; grid-template-columns: .82fr 1.18fr; gap: 48px; align-items: center; }
.about-photo img { border-radius: 6px; aspect-ratio: 1/1; object-fit: cover; }
.about h2 { font-size: clamp(26px, 3.2vw, 40px); margin-top: 14px; }
.about p { margin-top: 16px; font-size: 15.5px; line-height: 1.75; color: var(--ink-700); }
.about p + p { margin-top: 12px; }
.about-cred {
  margin-top: 22px;
  font-size: 13px;
  font-weight: 700;
  letter-spacing: .03em;
  color: var(--ink-900);
}
@media (max-width: 820px) {
  .about .wrap { grid-template-columns: 1fr; }
  .about-photo { max-width: 260px; }
}

/* ---------- FAQ ---------- */
.faq { padding: 72px 0; border-top: 1px solid var(--ink-150); }
.faq h2 { font-size: clamp(26px, 3.2vw, 40px); margin-top: 14px; }
.faq-list { margin-top: 32px; max-width: 760px; }
.faq-item {
  border-bottom: 1px solid var(--ink-150);
  padding: 18px 0;
}
.faq-item summary {
  cursor: pointer;
  font-weight: 800;
  font-size: 16px;
  list-style: none;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 12px;
}
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item summary::after {
  content: '+';
  font-family: var(--font-display);
  font-size: 22px;
  color: var(--ink-500);
  flex: none;
}
.faq-item[open] summary::after { content: '\2212'; }
.faq-item p { margin-top: 12px; font-size: 14.5px; color: var(--ink-500); line-height: 1.7; max-width: 68ch; }

/* ---------- newsletter ---------- */
.newsletter { padding: 72px 0; background: var(--white); border-top: 1px solid var(--ink-150); position: relative; }
.newsletter h2 { font-size: clamp(26px, 3vw, 38px); margin-top: 14px; }
.newsletter-copy { margin-top: 16px; max-width: 52ch; color: var(--ink-500); font-size: 15.5px; }
.newsletter-form {
  margin-top: 28px;
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  align-items: flex-end;
}
.field { display: flex; flex-direction: column; gap: 6px; }
.field label { font-size: 12px; font-weight: 700; color: var(--ink-500); }
.field input {
  width: 320px;
  max-width: 100%;
  padding: 13px 14px;
  border: 1px solid var(--ink-150);
  border-radius: var(--radius);
  font-size: 15px;
  font-family: var(--font-body);
}
.field input:focus { outline: 2px solid var(--accent); outline-offset: 1px; }
.consent { margin-top: 16px; display: flex; align-items: center; gap: 10px; font-size: 13.5px; color: var(--ink-500); }
.toast {
  margin-top: 26px;
  border: 1px solid #bfe3c8;
  background: #f1faf3;
  color: #1c6b34;
  padding: 16px 18px;
  border-radius: 6px;
  font-size: 14.5px;
  max-width: 480px;
}
[hidden] { display: none !important; }

/* ---------- footer ---------- */
.site-footer { background: var(--carbon); color: var(--on-dark); }
.site-footer .wrap {
  padding: 56px 0 34px;
  display: flex;
  gap: 48px;
  flex-wrap: wrap;
}
.footer-col { flex: 1 1 200px; }
.footer-logo { height: 24px; filter: invert(1); }
.footer-tag { font-size: 12.5px; color: var(--on-dark-muted); margin-top: 18px; letter-spacing: .02em; }
.footer-eyebrow { font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; color: var(--on-dark-muted); }
.footer-list { list-style: none; padding: 0; margin: 14px 0 0; font-size: 14px; line-height: 2.1; color: #d7d4cd; }
.social-row { display: flex; gap: 10px; margin-top: 14px; }
.social-row a {
  width: 40px; height: 40px;
  border: 1px solid rgba(255,255,255,.18);
  border-radius: 999px;
  display: flex; align-items: center; justify-content: center;
}
.social-row a:hover { background: rgba(255,255,255,.08); }
.social-row img { width: 16px; height: 16px; filter: invert(1); }
.footer-bottom {
  border-top: 1px solid rgba(255,255,255,.1);
  padding: 18px 0;
}
.footer-bottom .wrap {
  padding: 0;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 8px;
  font-size: 12px;
  color: var(--on-dark-muted);
}

/* ---------- skip link ---------- */
.skip-link {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--accent);
  color: var(--accent-ink);
  padding: 10px 16px;
  z-index: 100;
  font-weight: 700;
}
.skip-link:focus { left: 12px; top: 12px; }